NIKE RUN CLUB
NIKE RUN CLUB
2023 Yosemite Marathon Finisher!
Nike Run Club on IOS
Round Two
ITERATIONS
BEFORE
3/5 Users stated that the Community label wasn’t very obvious in finding run groups. Users had difficulty figuring out where to go to find run groups at first.
AFTER
Community was changed to Run Groups to assist users to identify and explore the new feature.
About the app…Nike Run Club is a running app used by runners at all levels. On this app, you can set goals for your run with distance, time, or speed. It has a gps function where it can track your run and provide run stats. On top of that, there are guided runs in which a coach motivates you through your run. There are also workout plans if you’re trying to prepare for marathons, half marathons, you name it! There is also a social component to this application where you can add your friends and challenge each other to reach certain goals
About the app…Nike Run Club is a running app used by runners at all levels. On this app, you can set goals for your run with distance, time, or speed. It has a gps function where it can track your run and provide run stats. On top of that, there are guided runs in which a coach motivates you through your run. There are also workout plans if you’re trying to prepare for marathons, half marathons, you name it! There is also a social component to this application where you can add your friends and challenge each other to reach certain goals
The Challenge…was to add a new feature to this application. I had thought of numerous features that could be useful to add to this application but couldn’t narrow it down so I started with User interviews to guide my process.
The Challenge…was to add a new feature to this application. I had thought of numerous features that could be useful to add to this application but couldn’t narrow it down so I started with User interviews to guide my process.
The Research…started with me performing User interviews. I’ve gathered a total of 5 users (runners of different levels) to discuss running and pain points of running in general
The Research…started with me performing User interviews. I’ve gathered a total of 5 users (runners of different levels) to discuss running and pain points of running in general
The current state
The current state
Nike Run Club
Nike Run Club
After doing interviews and affinity mapping, it highlighted a few things about the Nike Run Club application.
After doing interviews and affinity mapping, it highlighted a few things about the Nike Run Club application.
The main social aspect of Nike Run Club is adding your friends, creating challenges and viewing the leaderboards with those friends. Other than that, the social aspect of the Nike Run Club app is lacking.
The main social aspect of Nike Run Club is adding your friends, creating challenges and viewing the leaderboards with those friends. Other than that, the social aspect of the Nike Run Club app is lacking.
Kevin - Training for the New York Marathon
Toan - Training for the BMW Dallas Marathon
Thanh - Training for the New York Marathon
Mimi- Training for the BMW Dallas Half Marathon
Stephanie - Just finished running the Yosemite Half marathon
Kevin - Training for the New York Marathon
Toan - Training for the BMW Dallas Marathon
Thanh - Training for the New York Marathon
Mimi- Training for the BMW Dallas Half Marathon
Stephanie - Just finished running the Yosemite Half marathon
Kevin - Training for the New York Marathon
Toan - Training for the BMW Dallas Marathon
Thanh - Training for the New York Marathon
Mimi- Training for the BMW Dallas Half Marathon
Stephanie - Just finished running the Yosemite Half marathon
Kevin - Training for the New York Marathon
Toan - Training for the BMW Dallas Marathon
Thanh - Training for the New York Marathon
Mimi- Training for the BMW Dallas Half Marathon
Stephanie - Just finished running the Yosemite Half marathon
What's out there..
COMPETITIVE ANALYSIS
Asics RunKeeper and Map My Run are the most similar apps to Nike Run Club. They both have similar functions in which you can track your run, get stats on your run, and share your progress with friends on the application. Both also include workout plans that users can follow to train for races. Both have social features but are limited to seeing your friends activities and setting challenges.
Asics RunKeeper and Map My Run are the most similar apps to Nike Run Club. They both have similar functions in which you can track your run, get stats on your run, and share your progress with friends on the application. Both also include workout plans that users can follow to train for races. Both have social features but are limited to seeing your friends activities and setting challenges.
Run Go is inclusive of the features that the two previously mentioned apps provide but lacks workout plans. Run go has a group tab where you can see nearby running groups but the only feature within those groups is the routes they created. There wasn’t much interaction with groups and the users on the app.
Run Go is inclusive of the features that the two previously mentioned apps provide but lacks workout plans. Run go has a group tab where you can see nearby running groups but the only feature within those groups is the routes they created. There wasn’t much interaction with groups and the users on the app.
Foot Path is more so an indirect competitor, mainly used to create routes for running, hiking, and biking. However, features are quite limited on the free version of the app. With the free version, users are only able to create up to five routes but tracking and navigation aren’t included with those routes. There are social features within this app but mainly to share routes with friends.
Foot Path is more so an indirect competitor, mainly used to create routes for running, hiking, and biking. However, features are quite limited on the free version of the app. With the free version, users are only able to create up to five routes but tracking and navigation aren’t included with those routes. There are social features within this app but mainly to share routes with friends.
The User
The User
USER PERSONA
USER PERSONA
Created after summarizing results of the primary and secondary research.
Meet Aya Hampton.
Created after summarizing results of the primary and secondary research.
Meet Aya Hampton.
The solution… I bounced around ideas of adding a function to create a run route. After doing my research and seeing that run groups are so useful and motivating for runners, adding a feature where users can follow nearby run groups and create their own was an easy solution.
The solution… I bounced around ideas of adding a function to create a run route. After doing my research and seeing that run groups are so useful and motivating for runners, adding a feature where users can follow nearby run groups and create their own was an easy solution.
The development…begins with creating user flows and task flows to map our design and then on to low fidelity, mid fidelity and high fidelity screens.
The journey… begins with the user journey through user flows with all possible interactions the user may have with the current application.
The journey… begins with the user journey through user flows with all possible interactions the user may have with the current application.
The user flows are then broken down into simpler task flows.
The user flows are then broken down into simpler task flows.
The process…starts with sketching new screens for the feature I decided to add to Nike Run Club.
The process…starts with sketching new screens for the feature I decided to add to Nike Run Club.
After initial sketching, we move towards digitizing our sketches and fleshing out more in-depth wireframes.
After initial sketching, we move towards digitizing our sketches and fleshing out more in-depth wireframes.
Based on current branding of Nike Run Club, this style tile was created to assist with designing the high fidelity wireframes.
Based on current branding of Nike Run Club, this style tile was created to assist with designing the high fidelity wireframes.
The High Fidelity Prototype… includes the three task flows I wanted to test in usability testing. The screens below consist of the following: following a run group, creating a run group, and posting an update on your created run group.
The High Fidelity Prototype… includes the three task flows I wanted to test in usability testing. The screens below consist of the following: following a run group, creating a run group, and posting an update on your created run group.
Task Flow 1: Following a Run Group
Task Flow 2: Create a Run Group
Task Flow 3: Posting an Update to Created Group
Usability testing… It’s finally time to test the fruit of your labor. This is one of my favorite parts of UX/UI Design.
Usability testing… It’s finally time to test the fruit of your labor. This is one of my favorite parts of UX/UI Design.
Testing Details
USABILITY TESTING
Type:
Remote and Moderated
Type:
Remote and Moderated
5 Participants between the ages of 28-35
2 Male; 3 Female
5 Participants between the ages of 28-35
2 Male; 3 Female
Tasks to be tested:
Task Flow 1: Find a Run Group and follow
Task Flow 2: Creating a run group
Task Flow 3: Posting an Update on created run group page
Tasks to be tested:
Task Flow 1: Find a Run Group and follow
Task Flow 2: Creating a run group
Task Flow 3: Posting an Update on created run group page
Success Metrics
80% of participants are able to complete all tasks
Participants are able to complete each task within 5 mins
80% of participants are able to complete all tasks without error
Success Metrics
80% of participants are able to complete all tasks
Participants are able to complete each task within 5 mins
80% of participants are able to complete all tasks without error
Task Flow 1: Find a Run Group and follow
Task Flow 1: Find a Run Group and follow
Task Flow 2: Create a Run group
Task Flow 2: Create a Run group
Task Flow 3: Posting an update on created run group page
Task Flow 3: Posting an update on created run group page
The Outcome
The Outcome
USABILITY TESTING RESULTS
USABILITY TESTING RESULTS
100% of Users were able to complete all tasks.
Participants were able to complete all task within 6 mins (Average time per task 2 mins).
100% of participants were able to complete all tasks without error
100% of Users were able to complete all tasks.
Participants were able to complete all task within 6 mins (Average time per task 2 mins).
100% of participants were able to complete all tasks without error
In terms of success metrics, usability testing went very well and the design was a success. However, there were a few recommendations provided by the users to help improve the product.
3/5 Users recommended that the Community label should have a different name to more easily identify the new feature (run groups).
In terms of success metrics, usability testing went very well and the design was a success. However, there were a few recommendations provided by the users to help improve the product.
3/5 Users recommended that the Community label should have a different name to more easily identify the new feature (run groups).
Design is an ongoing process.. and no project is truly complete. With the results of usability testing, it provides me with the opportunity to make improvements to the product.
Design is an ongoing process.. and no project is truly complete. With the results of usability testing, it provides me with the opportunity to make improvements to the product.
Thank you…for making it this far. This is my final product and design after research, development and usability testing.
Thank you…for making it this far. This is my final product and design after research, development and usability testing.
FINAL THOUGHTS
FINAL THOUGHTS
The Research…started with me performing User interviews. I’ve gathered a total of 5 users (runners of different levels) to discuss running and pain points of running in general
Kevin - Training for the New York Marathon
Thanh - Training for the New York Marathon
Stephanie - Just finished running the Yosemite Half marathon
Toan - Training for the BMW Dallas Marathon
Mimi- Training for the BMW Dallas Half Marathon
Sorting it all out
AFFINITY MAPPING
The current state
Nike Run Club
After doing interviews and affinity mapping, it highlighted a few things about the Nike Run Club application.
The main social aspect of Nike Run Club is adding your friends, creating challenges and viewing the leaderboards with those friends. Other than that, the social aspect of the Nike Run Club app is lacking.
The Challenge…was to add a new feature to this application. I had thought of numerous features that could be useful to add to this application but couldn’t narrow it down so I started with User interviews to guide my process.
About the app…Nike Run Club is a running app used by runners at all levels. On this app, you can set goals for your run with distance, time, or speed. It has a gps function where it can track your run and provide run stats. On top of that, there are guided runs in which a coach motivates you through your run. There are also workout plans if you’re trying to prepare for marathons, half marathons, you name it! There is also a social component to this application where you can add your friends and challenge each other to reach certain goals
2023 Yosemite Marathon Finisher!
Nike Run Club on IOS
The solution… I bounced around ideas of adding a function to create a run route. After doing my research and seeing that run groups are so useful and motivating for runners, adding a feature where users can follow nearby run groups and create their own was an easy solution.
What's out there..
COMPETITIVE ANALYSIS
Asics RunKeeper and Map My Run are the most similar apps to Nike Run Club. They both have similar functions in which you can track your run, get stats on your run, and share your progress with friends on the application. Both also include workout plans that users can follow to train for races. Both have social features but are limited to seeing your friends activities and setting challenges.
Run Go is inclusive of the features that the two previously mentioned apps provide but lacks workout plans. Run go has a group tab where you can see nearby running groups but the only feature within those groups is the routes they created. There wasn’t much interaction with groups and the users on the app.
Foot Path is more so an indirect competitor, mainly used to create routes for running, hiking, and biking. However, features are quite limited on the free version of the app. With the free version, users are only able to create up to five routes but tracking and navigation aren’t included with those routes. There are social features within this app but mainly to share routes with friends.
The User
USER PERSONA
Created after summarizing results of the primary and secondary research.
Meet Aya Hampton.
The development…begins with creating user flows and task flows to map our design and then on to low fidelity, mid fidelity and high fidelity screens.
The journey… begins with the user journey through user flows with all possible interactions the user may have with the current application.
The user flows are then broken down into simpler task flows.
The process…starts with sketching new screens for the feature I decided to add to Nike Run Club.
After initial sketching, we move towards digitizing our sketches and fleshing out more in-depth wireframes.
Based on current branding of Nike Run Club, this style tile was created to assist with designing the high fidelity wireframes.
The High Fidelity Prototype… includes the three task flows I wanted to test in usability testing. The screens below consist of the following: following a run group, creating a run group, and posting an update on your created run group.
Task Flow 1: Following a Run Group
Task Flow 2: Create a Run Group
Task Flow 3: Posting an Update to Created Group
Usability testing… It’s finally time to test the fruit of your labor. This is one of my favorite parts of UX/UI Design.
Testing Details
USABILITY TESTING
Type:
Remote and Moderated
5 Participants between the ages of 28-35
2 Male; 3 Female
Tasks to be tested:
Task Flow 1: Find a Run Group and follow
Task Flow 2: Creating a run group
Task Flow 3: Posting an Update on created run group page
Success Metrics
80% of participants are able to complete all tasks
Participants are able to complete each task within 5 mins
80% of participants are able to complete all tasks without error
Task Flow 1: Find a Run Group and follow
Task Flow 2: Create a Run group
Task Flow 3: Posting an update on created run group page
The Outcome
USABILITY TESTING RESULTS
100% of Users were able to complete all tasks.
Participants were able to complete all task within 6 mins (Average time per task 2 mins).
100% of participants were able to complete all tasks without error
In terms of success metrics, usability testing went very well and the design was a success. However, there were a few recommendations provided by the users to help improve the product.
3/5 Users recommended that the Community label should have a different name to more easily identify the new feature (run groups).
Design is an ongoing process.. and no project is truly complete. With the results of usability testing, it provides me with the opportunity to make improvements to the product.
Round Two
ITERATIONS
BEFORE
AFTER
3/5 Users stated that the Community label wasn’t very obvious in finding run groups. Users had difficulty figuring out where to go to find run groups at first.
Community was changed to Run Groups to assist users to identify and explore the new feature.
Thank you…for making it this far. This is my final product and design after research, development and usability testing.
FINAL THOUGHTS
NIKE RUN CLUB
MATTHEWHLU91@GMAIL.COM
Actively seeking Product Design opportunities, I would be thrilled to discuss my work if it piques your interest
Get in touch!